

On 31st December 2011 Hertfordshire based print production agency Abstract Group and Annodata Print Services joined forces through an undisclosed equity for investment deal. Abstract Group will remain as the trading company with a name change to ‘Abstract – an Annodata company’ to reflect both parties interests.
Both companies are currently business neighbours in Hertfordshire. Annodata also house a 30,000 sq ft production facility in Houghton Regis, Bedfordshire along with a Central London sales and digital production facility in Great Portland Street which will also merge as part of this transaction.
Management of Abstract remains with Alan Harbison as Managing Director, Simon Breeze Sales and Marketing Director, with Philip Hutton joining Abstract from Annodata as Operations Director.
Annodata currently has sales of around £60m over 11 UK locations and Abstract will complement their offering adding a further £9m of sales across their 3 sites.
"This is excellent news for existing and future clients as consolidation of services and costs will deliver maximum benefits. Our new service offering will be unique in the UK" comments Simon Breeze.
Alan Harbison adds "Whilst our traditional printing services are very strong, our overall marketing services offering is continually growing - none more so than in the areas of digital and social media. Those companies who can embrace the change, whilst investing in the future, will emerge as the new top level service providers. The combining of our two groups makes an environment where we can achieve all of the above, therefore I am delighted for all our customers and staff."
